Farmers’ markets–those little local carnivals of fresh bread, brown eggs and dewy lettuce–are surging. The U.S. Department of Agriculture reported that the number of farmers’ markets in the U.S. jumped from more than 6,000 in 2010 to more than 7,000 in 2011. That’s a 17% increase.
A new business model is emerging. People are changing their identity from being primarily employees of others, and primarily consumers of the products that keep the international trade world afloat. They’re reshaping their economic soul to become creators of products.
Have you been to a farmer’s market lately? The variety and creativity of the products are amazing. Like the variety and creativity of the ebook market.
People are trading with each other. Taking matters into their own hands to reach customers directly. Not only setting up on the courthouse lawn, but using personal contacts and the Internet to make a living.
This is also just like what’s happening in publishing.
For example, here’s this “author’s” site:
Try to see it as your indie author’s blog home page or Amazon page. There’s the name. The logline. The URL. An overview of the “books.”
Maybe it’s interesting, so you check it out more closely.
Look at all those “same but different” soaps. This author writes a series.
What’s that on the left?
Two more series. Obviously romantica. Hmm, seems like one series is mini-romantica. YA? How nouveau. Do you think this author is spreading herself too thin?
Jehosophat! What’s she doing? Not just single title soaps and liquid soaps, she’s gone and written hand-dyed wool and silk as well! Not to mention the knitted caps.
For traditional marketing purposes, she’d have to get a second name. Maybe “Yarnmarked.” Do you think anyone would guess she’s the same writer?
It’s a good thing she’s got this indie market.
It’s a good thing for us all.
Thank you, Soapmarked.com!
By S.J. Driscoll